Takeshi Ito (Editor in chief, Generation Times)
“Justice never communicated”

Summary
What is right is hard to spread out. If it happens, all problems have already solved and all conflicts can end. It is difficult because communication is not just a logical presentation. Advertising communication considers not only just a communication but how information can be received. Achieving this aim of communication requires us to think about a ‘premise’ of communication. This presentation will speak on a perspective we need in order to find the premise and strategies of communication to be received.